Marketing techniques:
Poster:

Facebook:
Twitter:
The film will be released in many European countries, such as Sweden and France. The film will also be exhibited overseas in the USA and Brazil. Most of these will be at film festivals. Due to this the film opened for release in different countries, due to their festivals. For example the film was shown at the Cannes Film Festival on 16th May 2013, this was the first screening.
Positive feedback:
“So hauntingly perfect is Barnard’s film, and so skin-pricklingly alive does it make you feel to watch it, that at first you can hardly believe the sum of what you have seen: the astonishingly strong performances from her two young, untutored leads; Barnard’s layered script; Mike Eley’s snow-crisp cinematography that makes the streets of Bradford shine…
“Like Ken Loach’s Kes, the film knells with myth: we get a keen sense of an older, purer England buried somewhere underneath all this junk, from the early wide shots of horses in meadows, idling belly-deep in morning mist, to the extraordinary, almost wordless final sequence that hints at redemption and reincarnation.” — Robbie Collin, Telegraph
“Barnard’s storytelling is heartfelt and passionate, fluent and supremely confident and this is a heart-wrenching movie with some stunning set pieces… This is a fine film.” — Peter Bradshaw, The Guardian
The film is one of a low budget.
The main distributors for the film are: Cinéart, Pyramide Distribution, Sundance Selects, Front Row Filmed Entertainment and Rialto Distribution.
It has been named the Best European film. It was awarded the Europa Cinemas Best European Film in the Directors' film section.
The general census by UK newspapers is that it is a must-see and is highly tipped to be a masterpiece. It has been nominated for several awards across, not only Europe, but Australasia and America.